To celebrate this day WDD developed an app based on Augmented Reality. The audience was called to download the app prior to this event. Even at home the people could see the gigantic lion appear on their TV. WDD also took care of all the promotion by creating interactive posters, flyers and much more.
Dordt Sport, who handed WDD the assignment, is part of Gemeentelijk sportbedrijf van Dordrecht. The company functions as a broker between Dordrechtse sport associations and authorities and was founded to spark Dordtenaren to engage in physical activities.