Emma Solutions

Interactive Painting

Imagine this; there's a painting on your wall. You walk by it and quickly take it in. Two more steps and you stop; caught by surprise you turn around and have another look at the painting. The birds in the park quietly look at you. Then you move closer, and the birds fly away.

Emma Solutions thinks it's very important that art and ICT find each other and aim to inspire. WDD made it happen. We created an interactive painting that changes every minute, and responds directly to the observer.

'WDD SHOWED THAT THEY AIM TO FIND THE LIMITS IN THE COLLABORATION BETWEEN MANY DIFFERENT DICIPLINES. ILLUSTRATION, ANIMATION, INTERACTION, NARRATION, COMMUNICATION AND DIRECTING. ART AND COMMERCE, WDD DOES IT!'

International Film Festival Breda

Meet the painting

WDD reached out to no one other than Joost Veerkamp for this concept. Veerkamp is, together with Joost Swarte, a leading artiest of de Klare Lijn; a style that contains sleek lines and a fascination for architecture.

What's there to behold in the painting? The city of New York in the year 1900. The painting shows us one hundred years, which float by at the duration of one year.

When we look at the 'canvas' we see the city grow and grow into an vibrant metropolis. Seasons change. We watch the sun rise, and we watch the sun set. We see stories that stretch for decades. The boy who comes to feed the birds grows older, and falls in love with a girl. Will they grow old together, and keep feeding the birds? Then there are some short stories to behold, like a robbery that takes place at night, that will go unnoticed if no one's actually looking at the painting.

It's impossible for a single observer to behold the entire century; every spectator gets his or her unique experience. They also have a say in what happens in the painting; sudden movements can cause the birds to fly away.

Denkstation

The astonishing result has been on display for many years at Het Denkstation, a renovated monumental gas station at the edge of the city 's-Hertogenbosch. Het Denkstation has been used as the birthplace of many innovative ICT-concepts. Sessions have been organized to discuss ideas, and where experts would come and talk about ICT-related subjects to come to an innovative concept.

Exposition

At the first International Film Festival Breda a select group of followers was able to meet the painting for the very first time. WDD presented the 'Meet The Painting'-project for the first during the Crossing Borders-program at the Graphic Design Museum. Collectors A. van Nies and A. Siebelink both attended this premiere, and got all the answers they wished for.

The project has also been on display at the International Beeldfestival Rotterdam, and it has been a part of an exposition at the Haarlemse Stripdagen.

The reviews and feedback of the audience and the organisation were laudatory. People were amazed by the complexity of the project and the intensive collaboration of so many different diciplines behind this painting. The result led to many feelings; greed, love, annoyance, amazement and even more curiousity.