Pink Lingerie

Pink Lingerie is a modern bodyfashion franchise that offers incredible lingerie, bathing- and nightfashion from well known brands. For every age group and every wallet. Pink likes to take the customer on a journey to adulthood. From the very first bra, all the way up to protective underwear for the elderly.

Online identity

With the exception of the logo, we created an entire look for Pink Lingerie, complete with a website, newsletters and a user friendly Content Management System (CMS).

We went for an accessible style, attractive for a big span of target groups. Soft, but at the very same time sensual.

Circle of Life

Unique about the website was 'My Story', a button where as a customer you would be given the opportunity of choosing a possible purchase. Maybe it is your first bra? Or lingerie, specifically for your wedding night? One click on the button and the collection reshapes itself perfectly to your state of life!


Nominated for best website in this branche.
E-mailmarketing: Pinklingerie nieuwsbrief