The 160-year existence of the Bike was celebrated in Tilburg. There was a bicyle flash mob, you could have your bike painted, and every cyclist was given the opportunity to enjoy a glass of champagne.
Omroep Brabant, 2011
Troughout the year 2011 WDD organized a lot of different actions and activities around the campaign Tilburg Rides A Bike! In collaboration with enthousiastic sponsors from the city a bicycle was sent to the sky with the help of huge helium balloons. The winner of the lottery of the online community was given the chance to collect and receive the bicycle.
You could have your bicycle 'pimped' on the Pieter Vreedeplein. An artist painted these bikes and attached a lot of cool accessories to it. Cyclists were treated like V.I.P.'s by piccolo's and were offered a glas of champagne or juice. Their bikes were also decorated with balloons and garlands.
WDD developed, in collaboration with artists Bert Vogels and Thomas Rutgers an interactive robotic dog assembled from nothing but bicycle parts. The dog startled people who wanted to place their bikes on the square near the dog, and made bystanders laugh. The dog was equipped with motion sensors and infrared sensors. The closer the people would come, the louder the dog would bark.
The press was present with complete film crews, photographers and journalists. The campaign has been published in newsitems, articles and interviews.
"A barking robotic dog in Tilburg startled unbridled parkers."
Het Parool, 2011
The city council of Tilburg surprised the cyclists on Poem Day with a word of gratitude for taking the bike, in the shape of a poem. Various poems were attached to bikes with a satin bow. Cyclists were also given the chance of receiving a personal poem.
'Een frisse wind,
het staal tussen de benen,
denkend aan Jimmy van Boudewijn de Groot,
trotseerde ik met kind
voorop het stuur de stenen,
het water dat uit de hemel goot.'
Gedichten voor fietsers, Wijdoendingen